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MARKETING MIX ANALYSIS OF DISCOUNT DEPARTMENT STORES

For this research paper, we will discuss the marketing mix analysis of discount department stores. Understanding of marketing requires the following elements of a marketing mix. Firstly, the right product. Secondly, putting it in the right place, for the right price exactly with the right promotion. The right analysis of the marketing elements is one …

PROJECT MANAGEMENT PLAN

For this report, we will discuss the essentials of a project management plan one main focus being project communication. A project involves developing the basis for managing the project. Additionally, it entails planning objectives, planning procedures, organizations, routines, and finance. There are eight project planning deliverables including plans for the project as a whole, resources, …

CONSUMER BEHAVIOR IN THE DIGITAL AGE (ERA)

The evolution of consumer behavior in the digital era (age) ; the social media saw the world move from a linear, retail-focused model to today’s iterative, digital-centric model of customer behavior. Nowadays, customers have sufficient access to smartphones and the internet to go beyond the shelf when evaluating a product that they want to buy. …

COMPANY ANALYSIS

A company analysis is a thorough evaluation of an organization. The analysis provides insight to streamline processes. Additionally, it improves revenue potential. Decisions on investment requirements for businesses require an analysis of internal and external factors. To start the analysis, you must pay for software or use a template to ensure all company areas are …

Climate Change

Almost all countries are experiencing disasters related to climate change such as Global warming, and need drastic actions taken. Greenhouse gas emissions are more than 50 percent higher than in 1990. Global warming is causing long-lasting changes to our climate system, which threatens irreversible consequences if we do not act. The annual average economic losses …