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CORPORATE SOCIAL RESPONSIBILITY (CSR)

For this assignment, we will analyze Nike’s influence on Corporate Social Responsibility (CSR). Nike is one of the best-known brands in the sport’s shoes and apparel industry. In the past, the company courted several controversies related to child labor and ethics in its supply chain. However, in recent years, Nike has invested a lot in Corporate Social Responsibility (CSR) and sustainability. The company produce great products and excellent profits. This has an effect on ethics in the business environment. In recent years, Nike’s focus on reducing its environmental impact has grown. The company is focused on creating a better future for the world and the communities in which it operates through sustainable innovation. Nike realizes the importance of stakeholder relations.

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NIKE’S BUSINESS MODEL AND EFFECT ON CORPORATE SOCIAL RESPONSIBILITY

Competition in the footwear industry has grown intense resulting in Nike growing its focus on research and development as well as marketing. The influence of Corporate Social Responsibility (CSR) on competitive advantage has helped Nike to edge most of its competitors. However, a key reason behind the success of Nike is its unique business model as well as the effect of ethics in business. The company is enjoying growth in sales and revenue in recent years driven by its focus on innovation as well as changing consumer trends. Analyzing Nike’s business model involves product categories and segment-wise performance and outsourced manufacturing. The company also employs several channels for the marketing of its brand and products as well as emphasizing the importance of stakeholder relationships.

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INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY  ON COMPETITIVE ADVANTAGE

Nike has got an edge over its competitors owing to several factors. Unique designs, great product quality, product and process innovation, and marketing have helped it achieve a strong competitive edge. The influence of Corporate Social Responsibility (CSR) on competitive advantage has helped it to gain larger market shares. Additionally, it provides its customers with access to each other and company listeners. Nike is a customer-oriented brand and customer loyalty is a strong source of competitive advantage for it. The company has employed several methods to increase customer loyalty. Furthermore, it has experienced much success from the importance of customer relationships. Nike has also experienced a successful run because of the effect of ethical behavior in business.

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