Social media influence on customer buying decision making process has a considerable impact. Social media influence has the ability to make people act in very specific ways that are positive to business owners. Besides, the effects of social media are not something business owners can afford to overlook. However, business owners cannot make people use social media. Specifically, they can influence the kinds of things a social media user finds. Therefore, the customer buying decision begins at the social media platform. Nevertheless, business owners can even encourage people to use social media while shopping by including it in point-of-sale marketing. Furthermore, if people know they can find out about specials on social media, they’ll go check it out. Ultimately, social media is efficient for the advertisement of products.
SOCIAL MEDIA INFLUENCE ON PRODUCT DELIVERY
Building relations with customers via social media and the management of these channels is an essential element of the brands’ success. Social media influence positively affects sales and to a large extent brand loyalty and connection. Primarily, from an entrepreneur’s perspective, it saves a lot of time and money. In addition, the use of social networking sites allows you to reach a much wider group of customers, then using traditional methods. Moreover, it acts as a seduction to customers, hence, enhances customer buying decision. Furthermore, this form of contact is extremely convenient for customers as it taps into their social network and social time. Thanks to the ability to speak directly to brands via social media as the advertisement of products increase consumption and need for the products.
THE CUSTOMER BUYING DECISION PROCESS
The consumer decision process refers to the decision-making stages that a consumer undergoes before, during, and after they purchase a product. Therefore, consumers often have a preference for product appearance, mostly due to social media influence. Besides, if you sell a commodity product, you might want to pull reviews from an external site in order to display more of them. Furthermore, more reviews can help insulate your reputation from the inevitable impossible to please a customer. Consequently, customer buying decision also comes from other customers reviews from the site. Another slightly more recent study claims that 59% of people still consult friends and family to help with a purchase decision. Therefore, if the advertisement of products is efficient, friends and families are likely to recommend.
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