Social media existence and its role in politics touch more on how the media conveys political information to citizens. Social media existence boosts various political fields due to its high number of users. Therefore, any information posted on social media reaches a larger number of users. Social media platforms encompass websites such as Facebook, YouTube, WhatsApp, Twitter, and many more. Consequently, each has its role in politics. These platforms convey not only political messages but also political corruption and conflicts within political fields. It crucially reduces the privacy most political leaders possess, making their information more susceptible to the public. Additionally, social media encourages participatory democracy, with users being able to comment and talk about their preferences.
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ADVANTAGES OF SOCIAL MEDIA EXISTENCE TO CITIZENS
Social media can relay information directly to individuals without editorial or institutional intervention. Primarily, social media existence provides citizens with the necessary information to make thoughtful decisions about leadership and policy. Thus, availing better-educated voters leading to a more legitimate government. It is momentous to know beforehand that with social media, any malpractice by a politician is always aired. This reduces the chances of malpractice due to fear of `being fished out.’ In addition to its critical roles in politics, it enables direct dialogue with politicians. Until now, it allows other government officials to communicate with citizens who might not access other communication forms. Subsequently, social media encourages participatory democracy, making it easier for “fence sitters” to involve themselves in decision making.
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PARTICIPATORY DEMOCRACY AND ITS ROLE IN POLITICS
Participatory democracy involves the participation of constituents in the direction and operation of political systems. Alternatively, this means that citizens have the power to question any malpractice conducted by their heads. However, with social media existence, all government doings are put in the limelight for public scrutiny. This acts as its crucial role in politics and citizens relationship. Furthermore, through the current media, people get to discuss issues pertaining to their well-being alongside a leader’s competence. This enables citizens to get to choose the best leaders without including propaganda. Lately, the fact that social media encourages participatory democracy always manifests itself, and its results are evident. That is, through the impeachment of incompetent leaders and also the correction of behavior by others.
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