Understanding service marketing in the Middle East and Africa (MEA) region is key. Information on the influence of service innovation in the MEA region is needed to understand the extent to which this area can contribute to the broader business and management literature. For this assignment, we will discuss the importance of collaborating and sharing economies. This will improve services which are important especially in the digital era. The benefits of service design in technology will further improve efficiency and reduce costs of services. Therefore, service marketing in the Middle East and Africa region should be emphasized.
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SERVICE HUMAN RESOURCES IN MIDDLE EAST AND AFRICA
This research paper seeks to explore the practices of Multinational Enterprises (MNEs) operating in the emerging economies of the Arab Gulf States. We will also discuss the influence of service innovation as a topic of service marketing in the Middle East and Africa region. MNEs are under influence and pressure to adopt appropriate human resource practices so that they can realize the benefits of service design in technology. Countries in the Middle East and Africa region should work together for specialized labour through service marketing. Finally, improved services will give way for other importance of collaborating and sharing economies.
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DIGITAL TRANSFORMATION IN MIDDLE EAST AND AFRICA
Middle Eastern countries have set their sights on industrialization as a crucial element of their economic diversification and growth strategies. This will be boosted by the importance of collaborating and sharing economies through service marketing. The goal of industrialization to shorten the time to market and increase flexibility. The quality and efficiency of services will also improve due to the influence of service innovation in the MEA region. This will further boost technological advancement in the region. Service marketing in the Middle East and Africa region will help in realizing the benefits of service design in technology.
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