The essay provides an introduction to customer analysis, Nike’s target markets, and gathering customer information. Primarily, customer analysis is essential to a company’s business and marketing plan. A customer analysis helps in identifying target customers, ascertaining their needs, and also specifying product satisfaction. Mainly, a customer analysis has two areas, which include behavioral profile and demographic profile. In addition, customer profiles help businesses understand current and potential customers and help increase sales while growing the business. Primarily, customer profiles include a collection of customer information that helps in understanding customer behavior. The introduction to customer analysis and information on Nike’s target markets will help improve Nike brand
an introduction to customer analysis
NIKE’S TARGET MARKETS AND NIKE’S OPERATIONS
Nike’s target markets include women who make up for a large part of their sales, especially in training segments. Mainly, Nike is the leading sportswear and apparel globally, and many people can easily recognize the label. Nike mainly targets professional athletes and seeks to develop their athletic potential. Notably, apart from women, Nike also targets young athletes crucial to the brand sale’s strategies. Targeting the young is an essential step in promoting the brand’s future growth in areas such as soccer. Nevertheless, North America is a key target market for Nike as it is the brand’s largest segment. An introduction to Customer Analysis is essential in analyzing Nike’s target markets.
Nike’s target markets and Nike’s operations
GATHERING CUSTOMER INFORMATION AND INTRODUCTION TO CUSTOMER ANALYSIS
Gathering customer information improves Nike’s target markets by allows businesses to understand their customers better and improve on products and services. Besides a business needs to analyze aspects of customers’ behavior and profiles to determine the important ones. There are several areas that a business can look to clean-up to reach its customers better. First, a business should identify key factors that set customers apart and thus increase its targeting message to customers. Secondly, businesses should collect data on customers’ real-time behavior and utilize them to target current and potential customers. Gathering customer information is important in understanding an introduction to customer analysis and Nike’s target markets.
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