Strategic marketing management for extensive distribution network is essential for most large marketing companies. Commonly, in most strategic marketing management, products are sold through several intermediaries. The channel for a beverage manufacturer is a great example. Besides, the manufacturer does not often sell directly to the customer. Instead, the manufacturer provides the product to a distributor. Therefore, the extensive distribution network associates with the buying process on behalf of the manufacturer. However, indirect channel marketing can be complicating with multiple intermediaries. Furthermore, an indirect channel marketing strategy can be more challenging to determine than direct marketing. Therefore, it is crucial to manage marketing channels because it affects every part of the distribution channel.
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IMPORTANCE OF STRATEGIC MARKETING MANAGEMENT
One of the most vital factors in running a successful business is the strength of your marketing plan. Conducting strategic marketing management by having market research, and distilling recommendations help in business. Besides, the importance of strategic marketing management bases on setting clear outcomes for the organization. Furthermore, without concrete goals, the marketing plan and the business are aimless. The marketing plan helps a company to establish its target market through an extensive distribution network. Moreover, the marketing plan also outlines any barriers to reaching the target market and how the business can overcome them. Other essential importance of marketing includes financing marketing activities. However, this only happens if the company can manage marketing channels effectively.
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ADVANTAGES OF EXTENSIVE DISTRIBUTION NETWORK
Using a distribution channel can make it much easier for a company to get its goods to market and target a larger geographic area. Distribution networking is one of the best signs of strategic marketing management. The functions of distribution channels are actually quite extensive, and your choice largely depends on the reason for distribution. Therefore, an extensive distribution network is advantageous in that it takes the job of sales and delivery out of your hands. Furthermore, mass delivery is much more comfortable with an extensive distribution network. Besides, it not only makes it is easier to reach large numbers but also acquires the target market. Additionally, by using a distribution channel, you run the risk of losing face with your customers. Ultimately, evaluating distribution helps to manage marketing network.
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