The role of marketing during the Covid-19 pandemic has changed, leading to new emerging market segments. Consumers’ lives have undergone significant disruptions due to the Covid-19 epidemic. Importantly, marketers have had an essential role during this pandemic and will continue to do so afterward. There are several essential action areas that marketers have taken to support consumers. Analyzing the four marketing elements has allowed marketers to develop ways of appealing and serving their customers. Examples include the price and place that have undergone analysis to implement social distancing guidelines. The changing role of marketing during the Covid-19 pandemic has generated new emerging market segments requiring new marketing solutions.
role of marketing and emerging market segments
EMERGING MARKET SEGMENTS AND RESHAPING OF CONSUMER HABITS
The coronavirus pandemic has led to the reshaping of consumer habits, thus creating new emerging market segments. People have had to work from home, and this has disrupted the mechanisms of consumerism. Marketers have had to come up with ways to provide support to customers, mainly due to direct distribution channels. Brands need to assess the four marketing elements to give better support, especially for online consumers. Notably, the pandemic continues to alter the shopping habits of consumers. Moreover, consumers are willing to pay more for local brands. The changing role of marketing during the Covid-19 pandemic calls for an evaluation of the currently emerging market segments.
emerging market segments and reshaping of consumer habits
FOUR MARKETING ELEMENTS AND ROLE OF MARKETING
The changing role of marketing should look to adjust one of the four marketing elements. Thus, this will allow for the development of a new marketing strategy that will appeal to current and new customers. Importantly, the new marketing strategy will incorporate the latest social distancing guidelines and ensure safety to consumers. The price and place are some of the marketing elements that require assessing, leading to a new role in marketing. Importantly, looking at improving costs and establishing door to door delivery will make for a good marketing strategy. The new emerging market segments will mostly arise from online shopping, which promises reliability and safety.
four marketing elements and role of marketing
Additional attachments
>> Download
