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LEGAL ISSUES IN ADVERTISING AND MARKETING’S ETHICAL ISSUES

The Federal Trade Commission closely monitors legal issues in advertising and marketing’s ethical issues. The advertising industry operates within strict federal regulations. Even with truth-in-advertising laws in place, advertisers have significant leeway to violate consumer’s ethical standards. In marketing and advertising, advertisers have to be especially careful to act ethically at all times. The advertisers should be wary when advertising to children, promoting potentially harmful products, and using psychological tactics to stimulate demand. Legal issues in advertising and marketing’s ethical issues are an issue the advertiser should craft to help to be responsible.

 legal issues in advertising and marketing’s ethical issues

MARKETING’S ETHICAL ISSUES AND ETHICAL PRACTICES

Legal issues in advertising and marketing’s ethical issues can sometimes lead to government intervention. Ethical practices, as well as unethical practices, can affect marketing. Also, our ethical choices and moral philosophy are relative to marketing practices. Advertisements are a great way to spread knowledge about a product, therefore effective in marketing and advertising. Vintage advertisements from the 1950s and 1960s, for example, were created in an era with far less oversight. Today, many of these ads are more offensive and unethical than persuasive. For instance, more doctors smoke Camels than any other cigarette. This ad demonstrates hypocrisy; thus, one of marketing’s ethical issues.

 marketing’s ethical issues and ethical practices

MARKETING AND SOME OF THE LEGAL ISSUES IN ADVERTISING

Legal issues in advertising and marketing’s ethical issues have long existed since the start of commercial trading. Questions raised include the line between data collection, invasion of privacy as well as deceptive advertisement. Businesses must be careful to tread on the right side of the line between legal and illegal. Data collection as a method of marketing forms the basis of marketing’s ethical issues. Extensive data allows businesses to choose the most optimal marketing techniques for their consumer base. Companies such as Google and Facebook primarily rely on tracking a user’s web history to generate returns. These companies are pushing individuals to stricter privacy laws, which will, in turn, affect the marketing and advertising of individual companies.

 marketing and some of the legal issues in advertising

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