Intelligent connected cars and marketing of connected cars are resulting in tech giants racing to new tech horizons, the Chinese government is paying great attention to intelligent vehicles and considers their development vital in easing transportation. By 2020, therefore, the market scale of the country’s creative, connected vehicles sector will exceed 100 billion yuan. Additionally, the minister proposed the sales after stating that a new era of the automobile industry is here. With the Chinese government fostering the development of smart vehicles, several cities have followed suit. Beijing, Shanghai, Chongqing, Guangzhou, Shenzhen, and Changchun have enacted laws and regulations for trials of autonomous driving. Hence, Intelligent connected cars and marketing of connected cars have resulted in China’s internet giants betting big on the promising market.
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HOW INTELLIGENT CONNECTED CARS ARE DRIVING INNOVATION
Intelligent connected cars and marketing of connected cars are taking innovation far and wide. Most major automakers are unveiling new plans for connected cars at the Consumer Electronics Show. This unveiling will take the industry to unprecedented changes over the next decade. According to General Motors chairman, the convergence of connectivity, vehicle electrification, and evolving customer needs demand new solutions. The new era of the automobile industry is bringing changes such as Partnerships between carmakers and tech brands. The most eye-catching announcement at CES was GM’s investment in car-sharing service Lyft. The service will see the two companies work together on developing driverless vehicles. Finally, Microsoft claims drivers will hold Skype calls and conferences when stationary or driving the intelligent connected cars.
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NVIDIA’S GO-TO-MARKET STRATEGY IN THE NEW ERA OF THE AUTOMOBILE INDUSTRY
Intelligent connected cars and marketing of connected cars is a concept NVIDIA is very familiar with. NVIDIA is a leading discrete GPU provider and is expanding its customer base by identifying new verticals. NVIDIA’s GPU-accelerated computing platform can make a difference in the new verticals. NVIDIA’s go-to-market strategy starts with creating a market for its GPUs and then accelerating the adoption of its solutions. The company’s plan for the marketing of connected cars first identifies the industry verticals in which it wants to enter. Secondly, it identifies the domain within the industry and works with industry leaders to understand the pain points. Lastly, the company accelerates specific applications to resolve those pain points. Lastly, NVIDIA’s vice president stated that the company entered the new era of the automotive industry to reduce car accidents.
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