The demise of Thomas Cook was due to several factors affecting Thomas Cook during its operation. Some observers are calling Thomas Cook the first major Brexit casualty. The contemporaneous decline in the pound has also made holidays more financially daunting. But others maintain that the company’s fate was sealed long before the referendum was put up for a vote. Thomas cook’s strategic struggles would be the catalyst for its demise. For years, Thomas Cook played an expensive game of catch-up as it tried to pivot into the digital age. Lastly, it prompted an investigation into the factors affecting Thomas Cook at the time.

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FACTORS AFFECTING THOMAS COOK AND WHICH LED TO THE COLLAPSE OF THE AIRLINE

To understand the demise of Thomas Cook, one has to look at the history of the airline. At that time during his nationalization,  it became part of the state-owned British Railways. There were several factors affecting Thomas Cook, and they included financial, social, and even meteorological. Also, there were other disruptive factors, including political unrest around the world. Also, many holidaymakers had become used to putting together their holidays and not using travel agents. Thomas Cook’s strategic strategies led to the demise of Thomas Cook, as well as the factors affecting Thomas Cook.

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THOMAS COOK’S STRATEGIC STRATEGIES AND DIFFICULTIES LEADING TO THE AIRLINE FAILING

Thomas Cook’s strategic strategies played a crucial role in its collapse and took a decade to show. The consolidation resulted in its creation through a 2007 merger between German-owned Thomas Cook and MyTravel Group. Goodwill of more than £1.1 billion relating to MyTravel’s UK business was written off. As a result, it catapulted Thomas Cook Group into a massive interim loss. The demise of Thomas Cook was inevitable from the very start. Thomas Cook, at the time, sought to cope with a high debt burden and a challenging trading environment. The demise of Thomas Cook results from factors affecting Thomas Cook, including the Brexit issue.

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