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CHANGE IN BUSINESS AND EFFECTIVE GROWTH STRATEGIES

Change in business involves various effective growth strategies for success. Change is the act of moving a business from where it is to where it wants to be. Moreover, it may be relatively small such as improving a business’ billing procedure to utterly transformative. Developmental change occurs when a business wishes to improve a process or procedure. Contrarily, transitional change involves replacing major processes with new ones. Additionally, businesses that fail to embrace change can easily end up out of touch and unable to compete under current trading conditions. Furthermore, without change, businesses lose their competitive edge and fail to meet the changing needs of customers.

THE IMPORTANCE OF CHANGE IN BUSINESS

Change in business is essential to keep up with the changing world of technology. Additionally, good use of technology may increase productivity and service delivery. Also, the needs of customers constantly keep evolving. Therefore, businesses need to embrace change to open up new areas of opportunity to meet those needs. Moreover, businesses also need to employ effective growth strategies to survive in a changing global economy. Strategic management during changes in the economy is critical for businesses to maintain a strong brand as well as strong relationships with customers.

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EFFECTIVE GROWTH STRATEGIES FOR A BUSINESS

Primarily, effective growth strategies are critical for the success of any business. A business may decide to capture a bigger share of its current market share with the products it is offering. Additionally, this involves increasing marketing efforts or adjusting prices to meet the needs of customers. Also, a business may find new markets for its current products. Also, it can diversify by developing new products to sell to its current market or new customers. Such a change in business requires good management because it may be an entirely different line of business.

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