Business ethical practices also include ethics in advertising. Ethical practices refer to the systematic rules or principles that govern the right conduct within the business. It greatly deals with the values of human conduct. This, therefore, considers the rightness and wrongness of actions and the goodness and badness of motives. Ethical practices also reflect on the result of an action. Ethics in advertising entails these principles that govern the communication between the seller and the buyer. This is an important feature in the advertising industry since it is most beneficial to the business. However, some points do not match or need the ethical norms of advertising
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WAYS OF ENHANCING BUSINESS ETHICAL PRACTICES IN AN ORGANIZATION
An organization can enhance business ethical practices by developing ethical standards. This helps to formalize the expectations to the employees thus making it clear on the behavior that is acceptable and not. An organization can employ the use of handbooks that outline the proper business conduct. An organization should also ensure that the leaders exhibit proper behavior. This is because the leaders of the organizations should lead by virtue. An organization should also be diligent about enforcing policies by upholding the consequences of unethical behavior. Moreover, an organization needs to praise positive behavior since it helps the people to live up to the expectation of the business.
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PRINCIPLES OF ETHICS IN ADVERTISING
Ethics in advertising follows different principles. Firstly, it comprises a common goal of truth and high moral measures which serve the people in general. Secondly, the practitioners commit to practicing important morals in the creation and channelization of business data. Thirdly, advertisers ought to recognize the difference between advertising, corporate communication, and PRs. This is from editorial pieces, news, and entertainment, both offline and on the web as well. Fourthly, promotional strategies based upon advertising ethics should treat buyers fairly as per the nature of the target audiences to whom the advertisements are targeted. Lastly, advertising ethics, advertisers ought to follow government and local laws regarding marketing.
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