Burberry luxury brand and Burberry’s marketing strategies in the retail world today target the youth market. Gamification is a word we hear more and more often in retail today. Burberry has embraced the gaming world with the unveiling this week of its first online game. The game is yet another method of reaching out to young consumers that are important to the brand. Burberry digital strategy includes the B Bounce game that is bringing the gaming experience to customers globally. To take part, players race a deer-shaped character to the moon, using supercharged Thomas Burberry monogram puffer jackets. It is not just about fun since the players will compete for B Bounce prizes. Burberry luxury brand and Burberry’s marketing strategy expectations are to entertain and connect with young consumers around the world.
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BURBERRY LUXURY BRAND LINKS WITH GOOGLE LENS FOR DIGITAL POP-UP EXPERIENCE IN LONDON
Burberry luxury brand and Burberry’s marketing strategies include the launch of a digital pop-up experience, powered by Google lens. The launch sees the company as a digital pioneer focusing heavily on experiences rather than directly on commerce. Users will see a live aerial feed of themselves on their phones using the Google Lens app. The pop-up experience as Burberry digital strategy is all part of the brand’s overall festive season campaign. To share the moment, participants can take a screenshot of themselves with the fawns to post on their social platforms. The what is love campaign strategy is not directly about product sales but helping to boost brand awareness. In conclusion, Burberry’s marketing strategies are all for brand awareness, apart from increasing sales.
MARKETING STRATEGIES ADOPTED IN BURBERRY’S MARKETING STRATEGIES
Burberry luxury brand and Burberry’s marketing strategies are among the marketing strategies adopted by luxury brands for effective results. Taking advantage of visual social networks is one of the competitive strategies. When marketing luxury products, photographs are one of the best mediums for evoking the aspirational emotional connections. One of Burberry’s digital strategy employed Goggle in its enhancement, thus taking advantage of the visual social networks strategy. Taking the in-store experience online and the online experience in-store is another luxury brand marketing strategy. Every few months, Burberry is running a new online brand-awareness campaign, driving luxury shoppers into their stores. The brand awareness campaign is one of Burberry’s marketing strategies for taking the in-store experience online and vice versa.
