The authors of Blindspot highlight the biases of good people and the effects of stereotyping that exist in society. Banaji and Greenwald further explain race IATs as well as IATs regarding overweight people, older people, and gays. They express dismay that when we espouse our wish to treat all people equally, we all harbor unconscious biases. Mental blind spots lead to stereotyping behavior in humans. The authors aim to help us make the new knowledge powerful in our efforts to overcome automatic biases. Biases of good people and the effects of stereotyping are as a result of the media portrayal of society.

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EFFECTS OF STEREOTYPING AND SOCIETY’S ROLE IN DEVELOPING STEREOTYPES

There are hidden biases of good people, which result in the development of stereotypes. The more the referencing of one using default attributes of one’s society, the less the subjection to stereotyping. And conversely, the fewer dominant culture characteristics one possesses, the more likely one is to be stereotyped. Mental blind spots are responsible for the stereotypic mindsets in society. Also, the authors devote an entire chapter to ways in which we can spot behaviors that result in damage to people in stereotyped groups and what we can do to outsmart our implicit associations. Lastly, the hidden biases of good people lead to the effects of stereotyping in any society.

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BIASES OF GOOD PEOPLE, MENTAL BLIND SPOTS AND THE HIDDEN ASSOCIATIONS OF PEOPLE

People exhibit mental blind spots that cause them to identify others using certain traits. The brain contains an unconscious warehouse full of associations between specific people and particular characteristics. Additionally, it often causes us to misidentify our fellow humans. Such mind bugs come in many forms and manifest in the hidden biases of good people. We create associations always, usually in response to media images and cultural narratives. Mind bugs in individuals attribute to the Biases of good people and the effects of stereotyping. Finally, the resulting links affect our perception of people based on race, gender, age, weight, and sexual orientation.

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