MKTG420-Samsung’s situational analysis and Samsung’s integrated communications plan involves an external and internal review of the firm. The SWOT analysis tool analyzes both the external and internal factors. The internal factors relate to market demand and related supply chains, especially those linked to consumer electronics. Samsung’s strength includes a strong global brand that is Samsung’s marketing strategy. Samsung’s opportunities include the firm’s business growth through diversification. The main threats that affect Samsung include imitation of consumer electronic products by other firms. Samsung’s weaknesses are the barriers and challenges that require a strategic solution. Lastly, the SWOT analysis in MKTG420-Samsung’s situational analysis and Samsung’s integrated communications plan requires innovative strategies to boost the firm.
SAMSUNG’S MARKETING STRATEGY CAMPAIGN
MKTG420-Samsung’s situational analysis and Samsung’s integrated communications plan led to a big campaign by the firm. Samsung supported its home appliance product innovations with the division’s most extensive integrated marketing campaign to date. The campaign centered around six clever television spots asserted Samsung’s leadership position. The campaign also stated its focus on delivering products that answer consumer needs. Samsung’s integrated communications plan also enhanced the firm’s passion for entertaining, cooking, and maintaining beautiful homes. Samsung Electronics America was building strong momentum in 2014. With more new product innovations than ever before, Samsung is transforming the way consumers experience appliances at home. Samsung’s new product line-up as Samsung’s marketing strategy allowed guests to use Samsung’s new products.
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SAMSUNG’S INTEGRATED COMMUNICATIONS PLAN
MKTG420-Samsung’s situational analysis and Samsung’s integrated communications plan brings rise to Samsung’s marketing communication mix. Samsung marketing communication mix utilizes several marketing communication channels such as print and media advertising, sales promotion, and events. Other channels Samsung uses include and experiences and public relations. Print and media are some of the core elements of Samsung’s marketing strategy. One of the essential key features of Samsung advertising strategy is that the company usually advertises its specific products. The most noteworthy media advertising campaigns include live commercials for Samsung Galaxy S 3 device on popular Jimmy show. Partnership with Fox channel in the US to run advertising clips during leagues is also Samsung’s integrated communications plan.
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