Food marketing concept and trends in strategic marketing go hand in hand in ensuring food security. Food marketing involves the general marketing approaches for marketing food products and related services. The food marketing concept involves segmentation, test marketing, branding, positioning, consumer research, and targeting. Additionally, it also addresses the challenges of dealing with perishable food products and varying harvest conditions. Other topics under food marketing are demographics and consumption patterns. Demographic analyses the statistical characteristics of a population to determine the market size in developing a marketing strategy. The study of the consumption patterns guides the production cycles and distribution levels.
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TRENDS IN STRATEGIC MARKETING FOR SUCCESS IN BUSINESS
The world continually faces the uncertainty of what will happen next to the economy and its adjacent activities. New markets are emerging, and therefore existing ones require strategies for stabilizing their continuity. Moreover, consumer needs and wants keep changing. The trends in strategic marketing include the following. One is whereby marketers are trying to create a balance between the chasing of growth maintain share. Secondly, specializing products according to the consumer’s needs is highly crucial due to changing consumer needs. Thirdly, many marketers are now working both locally while they extend across international borders. Additionally, the creation of mergers is another significant trend in covering a broad marketing base. In conclusion, these strategies are applicable in all marketing areas, including the food marketing concept.
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THE PROCESS OF DEVELOPING A MARKETING STRATEGY
Effective marketing often starts with a well-planned and informed marketing strategy. An effective marketing strategy helps define an organization’s mission, vision, and goals. Businesses must keep up with the trends in strategic marketing. A marketing strategy affects how a business is run by acting as a tool that performs the following. Describing products and their roles in the market, profiling customers, identifying effective market tactics, and building a marketing plan. The process of developing a marketing strategy involves various steps. These include identifying goals, stating marketing goals, conducting market research, profiling potential customers and competitors. Additionally, developing supporting strategies for marketing goals, using 4P’s of marketing, and testing ideas are crucial for the process.
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