Good BMPJ6503 marketing management is essential for gaining a competitive advantage. Primarily, marketing management is the analysis, planning, implementation, and control of a program that brings about a perfect exchange with target markets to achieve the objectives of an organization. It evaluates the marketing program and continuously evaluates the effectiveness of the marketing mix. Additionally, it relies heavily on designing the offerings of the organization in terms of the needs and desires of the target market. Moreover, it involves using effective pricing, communication, and distribution to motivate, inform, and service the market. Also, it identifies market opportunities and creates appropriate strategies to explore those opportunities profitably. Furthermore, it eliminates the deficiencies in the actual execution of marketing plans, procedures, and policies.
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THE IMPORTANCE OF BMPJ6503 MARKETING MANAGEMENT
Fundamentally, BMPJ6503 marketing management helps in analyzing market opportunities. This is through the collection and analysis of information on the needs of customers, their wants and demands, and the marketing strategies of competitors. Moreover, these identifying market opportunities help in gaining a competitive advantage. Marketing management also helps in identifying the target market that an organization wishes to offer its products. Also, it helps in proper planning and making decisions that are in line with the objectives of an organization.
THE METHODS OF GAINING A COMPETITIVE ADVANTAGE
Gaining a competitive advantage is important in ensuring the success of a business. To gain a competitive advantage, a business needs to create a corporate culture that attracts the best talent. This ensures that customers have better experiences. Also, it is important to go for a niche where customers are easy to find. Additionally, a business should establish a unique value proposition and have good BMPJ6503 marketing management that ensures quality customer service. Moreover, it is important to reward behaviors that support the corporate mission and the objectives of an organization. This motivates employees to work towards customer satisfaction.
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