This essay reviews the role of modern political communication in public policy. The functions of political communication concern the creation and exchange of ideas and opinions. The exchange occurs between citizens, public officials, political institutions, and related entities, such as the media. There are numerous careers in political communication in local, state, national, and international political systems. This includes careers in leveraging political information for political gain or to achieve political goals. Some of these careers include political consulting, foreign service, market research, journalism, and digital media, community organization and, political campaigning. The essay will also discuss the various types of political communication.
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FIELDS OF POLITICAL COMMUNICATION
This section discusses the specifics of some of the significant careers in political communication. Players in this field must be effective communicators in all political processes. They help to contextualize understanding of issues at all levels of discourse. They also help politicians run for office, develop policies and legislation for the social good. Additionally, other functions of political communication include educating the general public on socio-political issues and promoting greater participation in democracy. Campaign strategists use their knowledge of local, state, national, and international politics. These types of political communication also depend on the particular field that one works in. Campaign strategists may work for a specific politician or a political party.
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OTHER FACTORS THAT INFLUENCE PUBLIC POLICY
As we saw earlier, the functions of political communication include providing and acquiring useful information to influence public policy. Other factors that largely influence public policy include public opinion, economic conditions, scientific discoveries, technological change, interest groups, NGOs, and other political activity. These factors offer excellent platforms for careers in political communication. Those working in this area need to have long term planning because public policy change often happens slowly. The influencing agents are more effective in blocking policy change than in having new policies adopted. Therefore, one needs to strategize on the best types of political communication to use for public policy change.
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