This article reviews the formation of public opinions in a diverse society. Collections of beliefs, attitudes, and political views form public opinions. Policymakers collect, analyze, and interpret individual ideas. All countries have various processes for generating public opinions. Analysts seek to examine public perceptions. Politicians use this information to make decisions that respond to public concerns. People have different beliefs, on which they base the majority of their opinions. However, we continue to experience a growing role of media in forming public opinions. In the technological era, media is more likely to influence and shape how we perceive things than any other source. The high availability and accessibility of media impact our livelihoods significantly.
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MASS MEDIA EFFECTS ON PUBLIC OPINION

This section provides details of the role of media in forming public opinions. One way the media affects public opinion is setting the news agenda. Media shapes and decides what is worthy of watching or listening to at any particular time. Through advertisements, media also communicates what is socially acceptable. Media affects the process of generating public opinions by framing the details of all stories. This way, we subscribe to the general perceptions and suggestions of media outlets. Media, therefore, serves to influence our attitudes. The framing of political issues helps to persuade voters to vote for particular candidates. Public relations and political media, therefore, has significant effects on the formation of public opinions. Mass media utilizes a variety of advertising techniques to relay their message and change the minds of people.
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METHODS OF INFLUENCING PUBLIC OPINION

There are several methods used to influence the process of generating public opinions. This is evident in most democratic nations. Politicians use propaganda to form and direct the political ideas of the people. Many interest groups use their power to secure popular support for policies to their selfish advantage. This makes it difficult for the genuine formation of public opinions. One of the most critical agencies in the creation of public opinion is the press. This is mainly related to newspapers and magazines. Some criticize the role of media in forming public opinions. They blame the media for the omission of certain types of news and the failure to present the facts fairly.
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