The MAR043-6 strategic brand management and visual brand strategy article focus on the importance of a brand identity. Above all, branding is essential not only for companies, but they carry equal importance for customers or consumers also. Furthermore, the brand for a customer will indicate commitment towards quality from sellers. The theories of advertising can help in creating a sharp brand image. We usually associate branding from the point of view, common mass, and products or services displayed in malls and supermarkets. However, there exists another market where branding is equally important, and that is business to business market. The MAR043-6 strategic brand management and visual brand strategy article focus on the importance of branding.
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THEORIES OF ADVERTISING AND THEIR EXAMPLES
The theories of advertising illustrate how and why advertising is effective in influencing customers’ behavior and accomplishing objectives. Besides, there are various theories on advertising, and they point to specific practices as the reason for advertising success. Indeed, the visual brand strategy can help in creating a successful advertising strategy while applying the advertising theories. Firstly there is the mediation of reality as one of the methods of advertising. Advertisements are successful when integrated with other media and environments in which they completely submerge. Secondly, we have the shifting loyalties theory. Ads create intense brand loyalty, but they also prompt customers to shift their allegiances. The MAR043-6 strategic brand management and visual brand strategy article helps in understanding the application of advertising theories.
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VISUAL BRAND STRATEGY AND ITS IMPORTANCE IN BRAND MARKETING
The visual brand strategy is essential for a company looking to develop a strong brand identity. Importantly, a company needs to include a plan for visual components while developing its story and image. Certainly, including visuals in your overall marketing strategy, will help your brand’s long-term success. Moreover, companies can incorporate the various theories of advertising in the visual brand strategy to reach out to audiences. Indeed, brands that are consistent with their visual identity resonate more effectively with their audience than those who are not. The MAR043-6 strategic brand management and visual brand strategy article highlights the appropriate visual strategies for various audiences.
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