Strategic marketing assessment helps an organization to determine the value of services that it offers in comparison to the competition. It is a review of the existing marketing assets and activities to determine how well they serve the business. Furthermore, it usually begins with a look at the overall results and details of individual aspects of the marketing plan. It should include a review of the marketing plan which contains the business vision, marketing goals, and target audience. Moreover, a market assessment is a great instrument for an organization to leverage and attain a better understanding of the market.
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THE BENEFITS OF STRATEGIC MARKETING ASSESSMENT
A strategic marketing assessment provides a preview of the existing marketing conditions. This enhances the organization`s understanding of the market thus enabling it to identify areas of opportunity. Additionally, it helps to define the tactical actions of the organization. Through the understanding of areas that require immediate attention, the organization can execute a series of tactical actions hence attain value for money. Marketing assessment helps to reflect on the needs of the organization. It initiates change in how the organization relates to the service providers to maximize the value of services that it provides.
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WAYS OF INCREASING THE VALUE OF SERVICES
To increase the value of services, an organization should offer better quality to its customers. Moreover, it should provide a better quality of services than its competitors at the same price or reasonable prices. The organization needs to conduct a strategic marketing assessment. This is because it enables them to understand the market hence know the wants of the customers. Additionally, the organization should increase the delivery speed of the value that it delivers to its customers. This portrays the business as a reliable option for customers.
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