This report looks into the MKT 301 marketing strategies and programs for Whole Foods Market. The supermarket chain has its headquarters in Austin, Texas. It is the USA’s largest retailer of organic foods. The organization deals with a large variety of high quality organic and natural products. Some of Whole Foods products are exotic and unavailable in other supermarkets. This is due to its focus on high-quality products. The organization markets its products on various online platforms. Majority of its customers purchase products from the physical stores. Whole Foods marketing strategies target high-income earners. Most products are expensive, and the organization relies on its brand awareness to attract new customers and retain existing ones.
MKT 301 marketing strategies and programs for Whole Foods Market
AMAZON PARTNERSHIP WITH WHOLE FOODS MARKET
In 2016, Whole Foods Market established twelve 365 stores. They were smaller in size, and products were less expensive than Whole Foods Market stores. They also featured other products like milk, dishwashing liquids, mustard, napkins, and even paper towels. The start of 2019 saw Amazon phase out all the 365 stores. While some might think that the twelve 365 stores were unsuccessful, this was not the case. The reason for replacing them was to maintain the original marketing strategies of Whole Foods. It is likely that Amazon will continue working to maintain the high quality of Whole Foods products. Focusing on the brand indicates a desire to build loyalty to Whole Foods Market rather than sharing it with 365.
Amazon partnership with Whole Foods Market
MKT 301 MARKETING STRATEGIES, HISTORY AND FACTS ABOUT WHOLE FOODS MARKET
This section revisits the history of Whole Foods Market. The first Whole Foods store opened its doors in Austin in September 1980. This was after the owners of the SaferWay health food store, and Clarksville Natural Grocery joined forces. The mid-1980s saw the opening of more stores in Dallas, Houston, and Austin. The organization expanded its scope of marketing strategies and decided to expand from Texas. In 1988, they purchased the Whole Food Company of New Orleans. In the following decade, Whole Foods became a national company. Customers could access a wide range of Whole Foods products, but there was intense competition for natural and organic groceries. They purchased more natural food chains and even merged with Wild Oats Markets to beat the competition.
history and facts about Whole Foods Market
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