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MBA560 COMPREHENSIVE BUSINESS PLANS AND DEVELOPMENT OF MARKETING STRATEGIES

MBA560 comprehensive business plans are essential for the development of marketing strategies. A business plan is a document that describes in detail how a business is working towards achieving its goals. Moreover, a business plan provides information on the plans for marketing, financing, and operation. Comprehensive business plans are important to enable a business to lay out its goals and attract investment. Additionally, they help a business to keep itself on track. Also, a business should revisit the plan regularly to ensure that it meets the goals and objectives. A comprehensive business plan is a fundamental tool that a business needs to have before beginning its operations.

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THE COMPONENTS OF COMPREHENSIVE BUSINESS PLANS

MBA560 comprehensive business plans should contain an executive summary that consists of the mission statement and other information about the leadership, operations, employees, and location of the business. Moreover, it should also have the products and services that the business is planning to offer. This also includes the pricing, the benefit to the customer, and the product lifespan. Also, it should contain the market analysis and the target market. This helps in the formulation of the goals and objectives of the business. The development of marketing strategies helps a business to establish itself. The business plan should also include a marketing strategy.

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IMPORTANCE OF THE DEVELOPMENT OF MARKETING STRATEGIES

Primarily, the development of marketing strategies helps a business to streamline product development. Additionally, the marketing strategies help in the creation of products and services that have the highest chances of making a profit. This should clearly appear in MBA560 comprehensive business plans. Marketing strategies also help in setting the right prices for the products and services. Marketing strategies help a business to achieve its goals and objectives through the establishment of effective distribution. This helps to maximize marketing effectiveness.

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