Marketing communications strategy and promotion in marketing help in the attraction of new customers. Marketing communications involves strategies that a business uses to send the right marketing message to the right customers. Additionally, it involves the use of the right medium at the right time to achieve a high volume of sales. Promotion in marketing is an attempt to inform, persuade or remind consumers and users to influence their opinions or elite a response besides, most firms use some forms of promotion of their businesses because the company goals vary widely. Depending on the type of company, various ways of promotion are put in place.
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THE STRATEGIES FOR PROMOTION IN MARKETING.
Promotion in marketing can develop various strategies. Creation of awareness about a product or firm because often people may fail to know it especially if it is new. Therefore, the use of ads on social media can help on creating awareness. Businesses may also get customers to try their products. For instance, giving free samples to people helps to bring them to purchase the product when they feel that it is okay. Additionally, there is the provision of I formation. This employs a marketing communication strategy that helps the business to explain to customers what the product is and how beneficial it is to them. Lastly, firms can keep loyal customers by telling them how improved the product is hence preventing them from changing their preferences.
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STEPS TO AN EFFECTIVE MARKETING COMMUNICATIONS STRATEGY
There are six steps to an effective integrated marketing communications strategy. Firstly, learning about the target audience. This step takes quite some time since the business needs to understand the audience and what they want. Secondly, determination of the company’s unique selling position. This involves coming up with marketing messages and branding techniques that reflect this proposition. Thirdly, choosing marketing communications. This involves promotion in marketing using different channels to reach the customers. Fourthly, determining a brand that creates a consistent look of the product in the market. Fifthly, planning of success metrics, therefore, helping to prepare a marketing plan. Lastly, putting the plan into action, therefore, helping to achieve the overall goal.
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