The sales development process greatly influences global marketing strategies. Global marketing is the process of adjusting the marketing strategies of a company to adapt to the conditions of other countries. The process however is more than just the selling of products and services. This is because it involves the process of planning, creating, positioning, and promoting the product in the global market. Sales development on the other hand is the process of identification and qualification of potential leads for further sales outreach. Moreover, this process helps to bridge the gap between marketing and sales, therefore, reducing the time and resources spent on low-quality leads.
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GLOBAL MARKETING STRATEGIES FOR COMPANIES
The following global marketing strategies can be useful for companies. Firstly, companies should realize that one size doesn’t fit all therefore they should add flavor to their products to ensure that they satisfy various consumers. Secondly, companies should understand the aspect of cultural differences. For instance, Colgate toothpaste brand Cue couldn’t make much headway in France as it was the name of a popular pornographic magazine. Thirdly, companies should tie-up with local partners who understand local markets hence it helps the company in the sales development process. Lastly, companies should utilize the power of social media to advertise their products hence reaching more audiences.
STEPS IN SALES DEVELOPMENT PROCESS
The sales development process has five main steps. The first step is prospecting. This step involves the creation of a list of potential leads and conducting preliminary research on them. The second step is connecting. This step involves creating a first impression on the consumers. Especially in global marketing strategies, this step involves offering solutions to the problem or goal. The third step is qualifying and setting goals. This involves the BANT framework where the company gets to know what the consumers want hence making a product that satisfies their needs. The fourth step is the demonstration of the value of the product or service to the consumers. Lastly, the closing of the deal involves the preparation of a flow chart that will enable the company to track the progress of the consumers.
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