Primarily, effective marketing management helps to ensure the growth of a business. Marketing management is the analysis, planning, implementation, and control of a program that communicates superior customer value. Moreover, it deals with the chalking of a definite program after careful analysis and forecasting of market situations. Also, it ensures the execution of plans to achieve the objectives of an organization. Furthermore, to achieve these objectives, an organization needs to heed to the right pricing, sales promotion, effective advertising, and stimulating the consumers. Additionally, it is important to meet increasing competition and improving the methods of distribution to increase profit.
THE FUNCTIONS OF EFFECTIVE MARKETING MANAGEMENT
Fundamentally, a business should have an understanding of itself and the market to create effective marketing management. Also, effective marketing management help in planning. Moreover, the planning requires awareness of the environmental conditions and forecasting of future conditions. Also, it helps in organizing marketing activities to meet the objectives of an organization. This enables the growth of a business. The organization involves the structuring of marketing duties, responsibilities, and powers of various members in the marketing organization.
THE METHODS OF ENSURING THE GROWTH OF A BUSINESS
First and foremost, it is important to focus on the strengths for the growth of a business. Additionally, a business should build on its strengths rather than just trying to improve on its weaknesses. Also, effective marketing management helps a business to look into its competition and find out their strengths. This helps in the creation of a growth strategy to meet the objectives of an organization. Moreover, a business needs to identify its ideal customer to allow adjustments that stimulate growth.
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