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MKT/571 LEGAL ISSUES IN MARKETING AND ETHICAL ISSUES

This assignment addresses MKT/571 legal issues in marketing and ethical issues. Marketing has existed since the start of time, but it recently has become an area of high contention. The reason for the attention is where legal and ethical issues in marketing are dubious and ill-defined. Data collection being a good marketing strategy is among the legal and ethical issues in the marketing concept. Businesses need to collect data on their current or potential customer base to ensure they track their spending. Essential data will include information about age, demographic, spending habits, and interests. While this activity is not strictly illegal in most countries, it is an ethical issue in marketing. Businesses should, therefore, address MKT/571 legal issues and ethical issues in marketing by becoming more conscious of consumer’s privacy.

 MKT/571 legal issues in marketing and ethical issues

THE MKT/571 LEGAL ISSUES IN MARKETING AND ADVERTISING INDUSTRY

MKT/571 legal issues in marketing and ethical issues are widespread and especially in the adverting industry. Even with truth-in-advertising laws in place, advertisers have significant leeway to violate the ethical standards of consumers. Having a list of legal and ethical issues in marketing at hand when creating advertisements can help. Advertising to Children is one of the ethical issues in the list. Although the FTC places special emphasis on truth-in-advertising laws when applied to children, the law is not that inclusive. The law still allows for a great deal of unethical behaviour. Former FTC commissioner states that children are not likely to understand exaggerated statements or images. Therefore, the best way to act ethically in this area of the marketing concept is to advertise to parents, not children.

 MKT/571 legal issues in marketing and advertising industry

EMERGING ETHICAL ISSUES IN MARKETING RESEARCH

Thus, MKT/571 legal issues in marketing and ethical issues arise from the conflicts and lack of agreement on particular issues. Parties involved in marketing transactions have a set of expectations about how the business relationships will take shape. Each of the marketing concepts, therefore, has its ethical issues. Market research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. It is easier than ever before for companies to connect directly with customers and collect individual information. The way a company conducts its market research these days can cause serious ethical issues in marketing.

For more information on emerging ethical issues in marketing research, click
https://www.tutorialspoint.com/business_ethics/ethical_issues_in_marketing.htm

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