This dissertation examines 4P’s of marketing and social media marketing strategies. The 4P’s, price, place, promotion, and product are critical factors in the marketing of goods. The 4P’s facilitate the identification of customer needs and wants. Moreover, how customers and competitors perceive their products. The product refers to the good or service up for sale by a given firm. Price is the cost a buyer pays for the acquisition of the product. Place refers to the area in which the sale or delivery of merchandise occurs. Promotion entails making the product known to the public and target market. Social media is an essential element in advertising in the 21st century. Therefore, realizing the benefits of social media marketing requires maximum planning.
4P’s of marketing and social media marketing strategies
ANALYSING SOCIAL MEDIA MARKETING STRATEGIES
Considering the 4P’s of marketing while undertaking social media marketing is crucial for any business. Social marketing involves the use of social media platforms in making known product brands to the public. It entails publishing relevant content about the product on social media for luring customers. Social media marketing strategies include the use of websites and platforms such as Facebook, Twitter, Instagram, and WhatsApp. Buffer is an example of a social media management tool that facilitates social media marketing. These strategies involve consideration of factors like; type of content and platform. Moreover, the designated audience is also essential. Most of the time, social media marketing is a target for the younger generations. The next section analyses the benefits of social media marketing.
analyzing social media marketing strategies
THE BENEFITS OF SOCIAL MEDIA MARKETING IN BUSINESS
Implementation of the right social media marketing strategies results in desirable outcomes for businesses. Evaluation of these benefits from different perspectives depends on the platform in use. For example, the success of a website depends on the number of hits on the website. Sharing links is an effective way of increasing the number of hits. The following are the benefits of social media marketing. Firstly, it uses low cost in advertising compared to other advertisements methods such as personal selling. Secondly, it facilitates direct access to customers through the importing of contacts to any platform. Thirdly, it dramatically increases brand awareness over extensive coverage within a short time. Moreover, it hikes the number of sales in firms.
benefits of social media marketing in business
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