This research paper deals with studies of the information needs of business professionals. We will also analyze different types of information needs, the identification of the information needs and information competencies of a professional group. More specifically, we will discuss the professional marketing requirements during information seeking. Professional marketers require a marketing information system for communication with customers and other business stakeholders. One of the key functions of a marketing information system is providing full information about products and customers in the market. In studies of the information, a marketing information system also helps to boost sales and attract new customers.
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STUDIES OF INFORMATION AND QUALITY DURING INFORMATION SEEKING
Customer satisfaction and studies of the information in a service encounter mainly depends on the quality of the service provided. Here, professional marketing requirements are critical. Customers need to be served with correct and reliable information before they make purchasing decisions. A professional marketer must recognize the various types of information needs of customers before relaying it to them. Therefore, marketers need to understand the studies of the information needs of business professionals. They should also understand the various functions of a marketing information system for enhanced quality of information to customers.
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MARKETING INFORMATION SYSTEM FOR PROFESSIONALS
The use of a Marketing Information System (MIS) is one approach for dealing with the volumes of market research data created for customers. It helps marketers to analyze different types of information needs by customers. Marketers can also use it for further research and analysis of market dynamics. Therefore, understanding marketing information systems in the studies of the information is one of the crucial marketing professional requirements. Marketing information systems are used for different purposes by different organizations. There are two key functions of a marketing information system in studies of the information. They include providing data for advertisement and decision-makers, and research for market trends and dynamics. Other features include the capacity to collect data and distribute them on time.
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