This paper analyzes the strategic marketing plan for non-profit organizations. Marketing for non-profit organizations is all about the creation of valuable experiences that have a positive impact on people and the business. This helps in the attraction of donors, inspire the community, engage constituents of the organization, and connect to valuable supporters. The process of increasing awareness and engagement of constituents without exhausting members of the organizations requires approaching the market systematically.
strategic marketing plan for non-profit organizations
STEPS TO A STRATEGIC MARKETING PLAN
The development of a strategic marketing plan involves the following steps; setting realistic and measurable goals within a certain the first step. This plays a role in the attraction of donors when they see the organization’s goals. Next, the organization conducts a marketing audit to see successful marketing strategies. They then conduct market research to draw a picture of the organization’s services which includes the target community. This step is important to non-profit organizations since it shows them what the community needs. They then analyze the results and identify the real target population. A budget is later determined and the organization draws strategies to address the goals. Lastly, the organization develops an implementation schedule and begins execution.
steps to a strategic marketing plan
ADVANTAGES OF NON-PROFIT ORGANIZATIONS
The non-profit organizations have the following advantages. They have separate entity status therefore it can enter into contracts using its name and is responsible for its obligations. These organizations can apply for tax exemptions. These organizations have better credibility than individuals. This assists in the attraction of donors who prefer to donate to these organizations because of their credibility. They also have access to both public and private grants. With a strategic marketing plan, it is easier for the organizations to get these grants which they use as operating capital. The organizations also protect their management form the company’s debts and liabilities.
advantages of non-profit organizations