This paper examines MRKT621 advertising strategies and marketing communication elements. Advertising is the process of making products known to customers. With the evolving structure of the market, entrepreneurs must keep up. They achieve this by regularly updating their advertising strategies. There are several strategies for effective advertising. They include clearly outlining the organization’s goals and figuring the best mode of achieving them. Secondly, defining the target audience while understanding their wants and needs. Next is obtaining feedback from the market on their opinion on the company brand. These range from information posted on social media about products to the company logo. Additionally, low-cost advertising is another effective strategy. Advertising is one of the elements of the promotion mix.
MKRT621 advertising strategies and marketing communication
UNDERSTANDING THE ELEMENTS MARKETING COMMUNICATION PROCESS
Marketing is a broad discipline that has different elements. It facilitates product evolution throughout its lifecycle. Furthermore, the products move from upstream and downstream in the supply chain through marketing. The marketing communication elements involve the common elements of communication. These are sender, message, receiver, and feedback. The sender is the business owner who sends a message to the receiver that is customers. Therefore, the message is encoded from the sender and decoded by the receiver for better understanding. MKRT621 advertising strategies incorporate marketing communication to sensitize customers on product availability. While undertaking marketing communications, it is equally crucial to consider the elements of the promotion mix.
understanding the elements of the marketing communication process
MRKT621 ADVERTISING STRATEGIES AND EVALUATING THE ELEMENTS OF PROMOTION MIX IN MARKETING
Elements of the promotion mix concern the tools and components incorporated in promoting products. There are five primary elements. These are one, advertising which is any form of the paid or unpaid mode of mass communication about products. Therefore, selecting the most effective MKRT621 advertising strategies is crucial. Secondly, sales promotion covers other promotional activities other than advertisement, publicity, and personal selling. Thirdly, personal selling involves face to face communication about products to current and potential customers. Fourthly, publicity is an unpaid form of mass communication about products in the mass media. Lastly, public relations are a broad element that targets customers and shareholders, stakeholders, and unions.
evaluating the elements of the promotion mix in marketing
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