\This research paper looks into cab companies and their critical success factors. One has to know the requirements before venturing into the business. Entrepreneurs should identify a market gap or find where to deliver their services. Social media provides many opportunities to create awareness of cab services. This may require conducting a SWOT analysis in taxi companies. Successful taxi companies also embrace the latest technology and marketing strategies. After analyzing taxi companies and their critical success factors, entrepreneurs of the business also need to learn how to improve taxi services. The strengths and opportunities identified in the SWOT analysis help in coming up with improvement ideas.
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MARKETING STRATEGIES OF CAB COMPANIES
These are the strategies implemented after entrepreneurs learn how to improve taxi services. Marketing strategies help to improve cab companies and their critical success factors. One of the essential factors to consider is to promote business in the local market. Therefore, there is a need to conduct a SWOT analysis in a taxi service in relation to the available market. Strategies such as fleet branding and online marketing tend to attract many new customers. Communication information systems are used to get customer feedback and relaying information to them. Owners of these companies have to comply with customer and legal requirements.
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TAXI COMPANIES BUSINESS MODELS
Business models for cab companies may require having a wide range of customized services. Virtual business models help business people to gain insights on how to improve taxi services. For example, they may hire drivers for customized limousine services and regular taxi services at the same time. This because different customers have different perceptions of cab company requirements. When evaluating taxi companies and their critical success factors, it is vital to understand the prevailing nature of the market first. Analysis of the market requires a SWOT analysis in taxi services before making crucial business decisions.
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